Matthew McConaughey Launches “Just Keep Livin'” Clothing Line

Paul Drinkwater/NBC(NEW YORK) — Matthew McConaughey has his own clothing line, dubbed Just Keep Livin’. But don’t worry, the Oscar-winner isn’t trading in time in front of the camera for time behind a sewing machine.

“I don’t think I’m becoming [a designer.] I’m just putting a lot of cool stuff that I have heard along the way on a t-shirt,” he said on Tuesday’s Good Morning America.

McConaughey’s t-shirt designs were inspired by many things. His “Alright, Alright, Alright” tee was inspired by his first movie in 1993, the cult comedy Dazed and Confused, which gave rise to what’s since become his catchphrase.  Other shirts, such as “Leave It Like You Found It,” were inspired by his off-screen life.

“‘Leave It Like You Found It’ — that came from a guy I went to college with. He borrowed a lawn mower one time. He cleaned it, returned it with gas. And I was like [wow]…He was like, ‘Hey man, leave it like you found it. Or a little better.'”

A portion of the proceeds from sales of McConaughy’s Just Keep Livin’ clothing line will benefit his ‘s non-profit organization of the same name, which creates and supports after-school fitness and wellness programs in areas of need. 

McConaughey’s mother, Mary Kathlene McCabe, joined her son at the launch.  Instead of talking clothes, however, she explained how she named her son.

“We were in the hospital and my husband and I could not agree on a name. And I said, ‘I’ll tell you what we’re going to do. We’re gonna go to the Bible.’ And so we go to the New Testament, open it up, boom, there’s Matthew, right there it was in front of me.”

“So I said, ‘Okay, we’re going to name him Matthew.’ And that means gift of God. So he was a gift because I wasn’t supposed to have any more children,” she continued.

McConaughey is the youngest of two siblings, Pat and Rooster.

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